Al Jazeera Media Network has launched its daily channel on Snapchat's Discover. Al Jazeera said that it sees Snapchat as a key medium for Arabic content aimed at engaging and inspiring the Arab youth.

Al Jazeera has assembled a team of “young storytellers” consisting of journalists, influencers and creative talents from around the region to produce the Arabic content for the Snapchat audience, according to Dr. Yaser Bishr, executive director of digital for Al Jazeera. “This is not simply another attempt to fill a millennial niche. Our digital content is carefully curated and shared among the receptive Snapchat community with an aim to bring them news, current affairs and captivating content.”

By bringing the storytellers closer to the audience, the stories Al Jazeera publishes will offer news and issues that their audiences are most interested in.

Dr. Mostefa Souag, acting director general of Al Jazeera Media Network, said: "By partnering with Snapchat to push storytelling forward, Al Jazeera continues to work towards informing and empowering our younger audience in the Middle East, North Africa and beyond, through various new and innovative platforms."

Younger audiences continue to seek smart, thought-provoking digital stories and news. With Snapchat seeing a rise of over 12 million users in the MENA region, Al Jazeera believes it's an ideal place to reach these audiences.