Artefact UK, an AI and data-driven agency, has launched Amazon Scheduler Tool  for ecommerce brand clients. This allows clients to schedule ads within search results on a timed basis, a function that isn’t currently available through Amazon’s own Sponsored Ads platform.

Sarah De Martin, managing director at Artefact UK, says: “As the ecommerce leader in the UK, Amazon is a key strategic channel for brands. Sponsored ads within search results are fundamental to success and the best way to ensure you feature near the top of the first page of results.

“Previously it has only been possible to buy placements on a cost-per-click basis through Amazon’s own Sponsored Ads platform. While this is a well-considered service for targeting including keyword search, recent page views and so-on, it doesn’t allow brands to spread their daily budget evenly or adapt spend in line with audience behaviour. Consequently, a whole day’s budget can be used up by mid-afternoon – missing out on the 25% – 40% of traffic and sales uplift after 5pm*.”   

Artefact’s Amazon Scheduler is integrated within Artefact’s retail suite, which manages media budgets for both search and display. The suite plugs in to the Amazon Sponsored Ads API, allowing Artefact and its clients to directly control and adapt client search campaign budget allocation for key periods over the course of the day. In this way, brands can set budgets for hourly slots and adjust in line with variables such as conversion rates and the competitive landscape.

The new tool has been tested with multiple brands at an EMEA level and the results have been significant comparative to the same Sponsored Ads campaigns run without Amazon Scheduler. Notably, brands saw: +41% return on advertising spent on campaigns; cost-per-click spend decreased by 11% during less competitive time slots; +5pts shelf space improvement on results pages  on both brand and category queries.