Superbrands, the independent authority and arbiter of branding, announced yesterday that NMC Healthcare has won the coveted ‘Brand of the Year’ award at the 13th annual Superbrands tribute event, held in Dubai.

A total of 64 leading brands from the UAE were awarded Superbrands status and the 2017 Superbrands book was unveiled at the event, also dubbed the ‘Oscars of Branding’, where the UAE’s strongest brands were honoured.

Speaking on the win by the NMC Healthcare, Mike English, Director, Superbrands Middle East, said: “NMC Healthcare scored the highest points amongst all the brands and we would like to congratulate them and wish them continued success as they continue to keep their core values of Care, Community and Compassion.”

With more than 2,000 leading brands in the UAE vying for the coveted Superbrands title, only 64 scored more than 80 per cent of the total possible mark and were declared Superbrands by the Brand Council.

This year, Superbrands were voted not only by the brand council but also by online voting, which has expanded the voting base to almost 2,000 senior managers and marketing professionals.