UM MENA has announced the promotion of Antoine Challita to the position of General Manager Dubai effective immediately.

Challita joined UM Dubai in 2013 as Regional Business Director for the Coca-Cola Co. business and soon expanded his portfolio to include all the Aujan Coca-Cola Beverage Co. brands as well. His 12 years of industry experience in client development and business performance management has made him a natural fit for the current promotion.

As GM of UM Dubai, Antoine will oversee all key account teams and their operations, ensure the creation and implementation of strategies designed to grow the business and coordinate the development of key performance goals for functions and direct reports.

“Antoine’s aptitude and contributions have been invaluable and he embodies so many of the wonderful traits of our company. His innovative thinking and vision will continue to enhance the strategic direction, growth, and profitability of our office, in line with UM’s credo of Better Science, Better Art and Better Outcomes” said Zubair S. Siddiqui, Managing Director, UM UAE.