Mashable: Cook believes that the ability to overlay digital objects onto the physical world could greatly enhance communication and creativity.

In a recent interview with GQ, Apple CEO Tim Cook discussed the potential uses for the mixed-reality headset that his company is rumored to be announced soon. Although Cook did not confirm the existence of the headset, he spoke at length about the possibilities that it could offer for art, communication, and creativity.

Cook believes that the ability to overlay digital objects onto the physical world could greatly enhance communication and creativity.

Cook believes that mixed reality technology could revolutionize the way that people communicate and connect. By overlaying digital content onto the physical world, users could enhance their interactions with one another and create entirely new forms of artistic expression.

While some companies, such as Meta, have struggled to find success in the virtual reality space, Cook remains optimistic about the potential for mixed reality to change the way that people live and work. He believes that creative professionals, in particular, could benefit greatly from this technology and that it could help to accelerate innovation and enhance productivity.

Cook's openness to new ideas and willingness to engage with those who disagree with him has been a hallmark of his leadership style at Apple. In the past, he has engaged in productive conversations with figures such as Elon Musk and Donald Trump, and he believes that such discourse is essential for progress and growth.

While Apple analyst Ming-Chi Kuo has suggested that the company may be concerned about how the headset will be received in the current economic climate, Apple is reportedly planning to sell around one million units of its mixed-reality headset in its first year on the market. With Cook at the helm, the company remains committed to innovation and pushing the boundaries of what is possible with technology.