Plus, how politicians and businesses can evolve and learn from the success of Donald Trump's presidential run.

Caleb Gardner is the founder of 18 Coffees, a digital content strategy and community development firm. Before that, Gardner worked as social media manager for Barack Obama. So, what has Gardner learned from working with one of the most powerful men in the world? What has he learned from collaborating with Fortune 500 clients at 18 Coffees?

In this interview, Gardner breaks down how social media strategies have evolved over time, why social media and digital strategies are so important and where they're headed next.

Watch the video to learn more.