Bas Korsten and Daniel Bonner has been appointed as Global Chief Creative Officers of Wunderman Thompson .Korsten and Bonner will lead the global creative community and together they will focus on the growth of the agency . Bas will continue to be based in Amsterdam, and Daniel in London. Both executives will report to Global CEO, Mel Edwards.    

Prior to this role, Korsten was Creative Lead for Wunderman Thompson Amsterdam, and he headed up J. Walter Thompson’s Global Futures Council. His ambition and commitment to creativity turned a traditional office in Amsterdam into one of the most talked about and awarded agencies in the world. He has created several game-changing campaigns including the double Cannes Grand Prix winning The Next Rembrandt and has been recognised around the globe including 35 Cannes Lions to date. He was included in Ad Age’s Creativity 50 together with Tom Ford, Prince and David Bowie, and has been named by Adweek as ‘One of 10 Global Creative Leaders who are reinventing the Ad industry.’

Previously, Bonner was Global Chief Creative Officer at Wunderman. Recognized as one of the most prolific Creative Directors of the modern era, Bonner has led teams to more than 20 Agency of the Year titles and one Agency of the Decade award. He was invited to be a Fellow of the Royal Society of Arts as well as named No.1 Digital Creative Director in the UK by Campaign and “Influencer of the Year” by Creative pool. Daniel has served as a Cannes Lions jury member three times, and in 2019 he was the Cannes Lions Jury President for Ecommerce Jury and Experience Track Ambassador.

Mel Edwards, Global CEO, Wunderman Thompson, said: “Bas and Daniel each have an eye for creative solutions and a reputation for putting innovation at the heart of everything they do. Their ability to make ground-breaking work is why they are the ideal creative leadership team at our agency. I couldn’t be more excited to see what the two of them accomplish as creative leaders.”