The BPG Group (www.batespangulf.com) has announced a new enhanced structure for its business that will strengthen its offer to clients and ensure it becomes a more nimble, sharper focused and contemporary agency. The changes mean the creation of a stronger group-wide strategy and new business development team; appointing new leadership in the group’s advertising and public relations businesses and a renewed focus on the agency’s digital and social media offer, a statement said.

BPG Group CEO Avi Bhojani says: “As a 36-year old business we have built our success in Dubai and the region on ensuring that we continually refresh and re-energise our business to ensure we are at the forefront of innovation in communication to deliver the best product offering to our clients through our integrated business model.” The advertising and creative business BPG Bates sees refreshed leadership with long-serving agency stalwart Suneesh Menon assuming the role of Managing Director ensuring a highly relevant and stimulating offer is delivered.

At its public relations division BPG Cohn & Wolfe, Kevin Hasler takes on the role of Managing Director with a brief to focus on a greater digital offer and further developing the growing corporate communications and consultancy strength the business offers across the region. Meanwhile a more integrated and developed social media offer has been created with the move from BPG Maxus to BPG Cohn & Wolfe of Hameed Yousuf as Account Director, Digital, to lead the agency’s social media business.

The Group’s core media planning and buying unit BPG Maxus will continue to lead the change in the media space as its offer becomes increasingly digital to reflect the region’s growing online communications landscape. “The changes we have made will ensure that the BPG Group can become more nimble than ever in the way we focus our energies, creativity and passion to deliver solutions for our clients while helping us become an even more contemporary company for the future,” added BPG Group CEO Avi Bhojani.

The BPG Group (www.batespangulf.com) delivers integrated marketing services solutions to its clients across the Middle East region from offices in Dubai, Kuwait, Doha, Jeddah and Beirut with affiliates in Oman and Egypt and the ability to tap into the WPP network around the world to provide solutions in non-MENA markets.