The Brand consultancy Brandon has given a new look with strategy and design to UK’S leading Italian cooking brand Napolina . The cooking brand gets a new look for its full product portfolio with Brandon. The updated range is currently in the market , starting with tinned tomatoes that was available on shelf in last  September.

Napolina has a credibility of over 50 years in U.K with a real passion for quality food. Now Brandon is refreshing the brand with a new proposition  “For the love of Italian food” and transition from an ingredients brand to be about cooking great tasting Italian food.

Neil Brownbill, Commercial Director for Napolina says: “Brandon has created a look for our range that truly reflects the love, care and passion that Napolina is born from. We now have a consistent design architecture and brand codes that communicates the quality of our products, as well as gives us the opportunity to expand the range, continue our work sharing our love for authentic Italian food and inspiring consumers tocreate delicious new meal creations.”

“In order for consumers to choose Napolina over other brands we needed to communicate the quality and passion behind the products, elevating the brand to support the new proposition,” said Simon Ellis, Client Services Director of Brandon.

He added “We worked closely with the Napolina team, undertaking consumer research to create a strategy that best communicated the brand’s ethos, celebrating its love for the best, authentic ingredients and helping to share its passion to inspire delicious new meal creations.”

Italians are passionate about cooking .It was Marino Iandiorio who established the Napolina brand when he bought his first tomatoes. Inspired by the quality of his produce he formed Napolina which literally means ‘ Little Naples’ . Over a five decades Napolina has around 140 delicious quality products on the shelves.