Ultimate Performance, a body transformation service cited as ‘the best personal training gym in London,’ has appointed Brazen as its PR partner.

The agency will be responsible for generating awareness with media and influencers through a variety of multi-layered tactics for Ultimate Performance’s first Middle East location at Emirates Financial Towers, DIFC, Dubai which opened this month.

This very personalised gym is set to be Dubai’s highest-quality training experience offering outstanding results via a variety of different training plans.

“We’re really excited to launch this unique concept that has seen incredible success stories the world over from Victoria’s Secret models and Olympic Athletes in Ultimate Performance’s existing locations in London, Singapore, Hong Kong, Sydney and Amsterdam,” says Louise Jacobson Brazen’s managing partner.

Nick Mitchell, founder of Ultimate Performance comments: “We eat, sleep and breathe fitness and are passionate about everything we do so it was vital we had a PR partner that shared the same philosophy.

“Like us, Brazen are all about results not promises, so we’re really looking forward to working together and seeing the newest location in Dubai become a success."

Brazen is a multi-awarded PR company originally based in Manchester since 2001, and has expanded to Dubai in 2014.