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The Royal Family of Britain is recruiting a new social media expert to run the family’s social media accounts, according to a new job description. “It’s knowing your content will be viewed by millions. We are recruiting a Head of Digital Engagement to be based at Buckingham Palace. Apply here,” says LinkedIn ad which has already prompted more than 200 people to apply. From $60,000 to $66,700 a year — depending on experience — the new head of digital engagement will oversee the royal family’s social media accounts, develop digital strategies and manage a small team of digital media specialists.
Queen Elizabeth’s first tweet was in 2014 while visiting a British museum, having been invited by the director of London’s Science Museum to share the opening of an exhibit on social media. The employee will also be required to work from Monday to Friday each week, covering everything from state visits and award ceremonies to royal engagements. Among the benefits of the job is a free lunch every day and 33 vacation days a year.
“With an eye to the future, you’ll work to hone and shape our digital communications through understanding new technologies and stimulating creativity,” the advert states. “The reaction to our work is always high-profile, and so reputation and impact will be at the forefront of all you do.And having your work shared around the world will be the biggest reward.”
The royal family’s social media accounts include 6.9 million followers on Instagram, about 5 million likes on Facebook and 4.1 million followers on Twitter. Last date of application is until December 24.
The Royal family is one of the much discussed topics in social media and that’s the reason why the Queen is particular about recruiting a social media expert.