The recently held charity auction for ‘100 Million Meals’ in Dubai saw several philanthropists, artists, high-profile personalities, and businessmen in support of the campaign.

While donations have been pouring in from all over the globe for the noble initiative, this auction event was an innovative addition to the ongoing donation networks for the ‘100 Million Meals’ campaign to reach the target.

While many rare artworks were up for bidding and were sold in millions, British artist, and Guinness World Record holder Sacha Jafri’s artwork of ‘The Journey of Humanity’ painting was sold for $4.2 million at the auction.

 
The largest art canvas in the world –Sacha’s painting was the highest amount bid for any artwork at the auction. As he contributed three priceless artworks to the in-person live auction, he shared that he was honoured to be a part of such a fantastic cause as the 100 ‘Million Meals’ campaign, which, is in line with the UN, that aims to end world hunger by 2030.

“This initiative by His Highness Shiekh Mohammed is something very close to my heart. This is all about humanity. I believe, ending world hunger is something that can be achieved. It is all about working with the right partners and getting food to the children who need it the most. We have the know-how, there is will as well, but the landscape is the biggest obstacle. This campaign by His Highness aims to bridge that gap,” said Sacha Jafri at the auction.

Talking about the cause and campaign Sacha in one of the videos shared previously he said, “As an artist and humanitarian, I am honoured to be supporting such a fantastic cause as the 100 ‘Million Meals’. I am delighted and forever inspired and motivated to do whatever I can to be able to help with this devastating and heart-wrenching global crisis. “It is so devastating to think that hunger and malnutrition end more child lives than any other disease worldwide. With love, effort, sacrifice, and empathy, this pain and injustice can be healed and together. We must unite to do all that we can to end world hunger and all this pain and suffering around the world.”

Organised by Mohammed bin Rashid Al Maktoum Global Initiatives, the campaign is the biggest food drive in the region that aims at providing 100 million meals to deprived individuals and families during the holy month of Ramadan.