Cicero & Bernay Public Relations (C&B) is now expanding into Bahrain and Oman through strategic affiliations with Daily Public Relations (Daily PR) in Bahrain, and ProComms in Oman.

The agreements are the latest in a successful string of new affiliations for C&B; in 2016, the agency expanded its reach across the MENA region by securing new footholds in Iraq and Jordan with Bashir Mraish Consultancy, Kuwait with Local Flavor, Saudi Arabia with Y&D, and Turkey with Miya PR & SM. By the end of 2017, C&B will have offices across 14 markets.

Ahmad Itani, COO of Cicero & Bernay, says in a statement: “Daily PR and ProComms both share C&B’s ethos – delivering tailored, impactful communication services for clients – and we look forward to working closely with them to deliver ever more comprehensive and targeted programmes. By sharing complementary insights, we will enrich C&B’s already highly effective delivery across both of its markets and the wider MENA region.”

C&B’s agreements with Daily PR and ProComms include the provision of PR services, on-ground support, and development of targeted communication and PR strategies that cater to the growing Bahrani and Omani markets.

Daily Public Relations is led by CEO Mahmoud A. Nasheet and manages programmes for leading companies including Express Med Laboratories, Turkish Airlines, Al Taweel Engineering and Trans Continental Shipping, with a particular specialization in the healthcare sector.

Under the leadership of managing director Tareq Al Matarneh, ProComms works with major government, telecommunications, and oil and gas clients across Oman, to deliver integrated communication programmes that incorporate public relations, advertising, branding, web design, media planning and event management.