Chinese television broadcaster TVB has launched a major UK marketing campaign targeting a British-based Chinese audience in key advertising locations.

The campaign, designed and delivered by Media Agency Group, will see TVB secure premier media spots including London’s famous Piccadilly One, positioning the network alongside global brands such as Samsung, Coca-Cola and McDonald’s in arguably the most iconic digital outdoor spot in the UK, with over two million people passing this landmark each week.

The ads promote TVB Anywhere, a brand new Chinese TV service furnished with an e-commerce platform. The service is delivered through set-top box and mobile devices with registration allowed on www.tvbanywhere.com in 48 countries across Europe, including the UK.

Media Agency Group chose to target a Chinese-speaking audience in some of London’s main tourist hotspots, with unrivalled levels of footfall. There are approximately 125,000 Chinese nationals living in the UK capital, with around 200,000 visiting each year.

Managing director of Media Agency Group, John Kehoe, said: “TVB came to us with a fantastic product and creative, and it was up to us to ensure that we showcased the brand’s message to a large audience that was both highly relevant and well-targeted. We’ve secured premium ad space in some unbeatable London locations including Piccadilly One at the heart of the city. TVB’s creative is being showcased on a truly famous London landmark, and we’re delighted to have brought the network to London in such an effective way.”

Media Agency Group is a direct independent media planning and buying service working with agencies and direct clients to provide bespoke advertising campaigns across multiple formats.
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