Watching broadcast TV is an absolutely mainstream activity in every region. But if the figures are broken down by device, then the regional variations become particularly pronounced. North America’s fondness for TV and its attachment to the more traditional forms of watching it shine through.

Even though not all regions are as wedded to TVs as North America the Middle East and Africa region also shows some interesting trends. Given that 22 percent of the audiences are watching TV via mobile in MEA is testament to the popularity of online TV here and the importance of mobile. For digital consumers in this region, TV consumption, even watching live television, is firmly a multi-device activity.