Dentsu Aegis Network’s digital performance agency iProspect has launched operations in Saudi Arabia. It will be headquartered in Jeddah, with a presence in Dentsu Aegis’ Riyadh office and support from its Dubai hub.

IProspect’s offering includes search optimisation, performance, content, online consumer conversion strategies, comparison shopping engines and social.

Saudi operations will be headed by digital performance director Ruark Williams (pictured), who was in the UAE office for the past four years.

IProspect will bolster the digital capabilities of Carat, its sister media agency.

Williams said: “As the second largest Middle Eastern market, Saudi Arabia presents a huge opportunity. Digital spends have increased by more than 200 per cent from 2015 to 2016, with continued exponential growth predicted moving into 2017 and beyond. This momentum highlighted the need for an on-ground presence of digital specialists who are able to proactively educate the market and ensure our clients are getting real return on investment across all digital platforms.”