BlueGreen, a digital media service provider, has officially begun operation in the Middle East with the opening of its office in Dubai and Abu Dhabi. The digital media company will be targeting Smart WiFi networks across the region in a number of locations to offer advertising agencies and brands alike methods to reach their audience.

The launch of BlueGreen mirrors the increasing demand for a digitally-inspired media network that can offer marketers a method to take campaigns to market. BlueGreen’s platform affords users the creative autonomy to design their campaign allowing creative departments the opportunity to build fully integrated digital campaigns.

For brand owners in the Middle East, BlueGreen also has the backend functionality to tailor campaign’s in real time. With analytical tools, advertisers can measure effectiveness that will allow companies to customize their digital advertising strategy with new insights and data.

“With the region’s drive towards smart cities, free Wi-Fi networks form a major part of this transition. However, we all know the trials and tribulations of logging into some of these networks whether at a mall or an airport terminal, the user experience can sometimes be left wanting. With the launch of BlueGreen we aim to remove some of these barriers by doing away irrelevant content and painfully slow networks. The end-user’s experience is paramount and this is where we differ from others in the market,” said Chandika Chandras, Managing Partner at BlueGreen.

Jari Mattila, Managing Partner at BlueGreen went added, “BlueGreen has recently signed an exclusive partnership with Telematics and Etisalat, that will see BlueGreen manage digital media services on their installed networks across the region. This follows our recent appointment by The Centre for Regulation of Transport by Hire Cars (formerly TransAd) in Abu Dhabi, to handle their digital media on their Smart WiFi network across their entire fleet of taxis.”

BlueGreen along with its partners Telematics and Etisalat, have worked closely with the Centre to design the Smart WiFi service, which, in addition to providing a secure and robust WiFi network to passengers, will also offer Abu Dhabi, and indeed the UAE, the biggest mobile media service within taxis.