Gayane Grigoryan reflects on the importance of the mobile friendly PR strategy at PR Summit Armenia.

Gayane Grigoryan, Head of Marketing and Communications Department at Iris Media, took part at the 4th Annual PR Summit in Yerevan, Armenia, May 19-21. PR Summit Armenia is a major PR Event in the South Caucasus region.

As a delegate from the UAE, she reflected on the digital landscape and current digital PR trends popular in the country.

Gayane Grigoryan stated, “The UAE is leading international charts with highest mobile internet penetration, 76.8%; around 68% of the population are active mobile social media users. These statistics indicate the value and importance of using mobile as a. It means PR and marketing professionals need to have mobile at the top of their minds when planning and executing any PR strategy. They need to create approaches and types of content that are mobile user-friendly.”

“The key is to utilise cost effective mobile PR and marketing channels in order to get the messages in front of the target audience within the desired budget. “, added Grigoryan.

PR Summit Armenia is a platform for PR and communications professionals to explore best practices and trends of Public Relations worldwide. Held for already 4th time, PR Summit Armenia hosts leading international and local experts to share their experiences and expertise. This year’s international guest speakers are coming from the U.A.E, the U.S.A., Germany, Poland, Lebanon and Russia.