MUMBAI: As part of its festive season offering, direct-to-home operator DishTV today said it has launched 'HD for all initiative' that will give access to popular HD channels to its subscribers.

It has launched new HD set top box DishNXT HD, which aims to eliminate the SD- HD divide.

"HD space has been fast evolving, making significant in-roads into Indian households. With a sharp focus on HD, this move aims at bridging the gap between the SD and HD subscribers," DishTV Group Chief Executive Officer Anil Dua said.

"This launch of HD for all initiative and also the new DishNXT HD set top box will lead to a rapid rise in HD consumption. It will also encourage subsequent upgradation to full HD experience, thereby expanding overall HD viewership and boosting our revenues," he added.

 At present, there are estimated 12.8 million HD households in the country.