Gulf Business: DMCC: Dubai Multi Commodities Centre (DMCC) has appointed hospitality and entertainment group 7 Management to operate The Plaza at Uptown Dubai, strengthening the district’s positioning as a destination for large-scale events, culture and live entertainment.

Covering 21,000 square meters, The Plaza is Uptown Dubai’s flagship open-air events venue, purpose-built to host high-impact programming ranging from concerts, festivals and fan zones to corporate galas, fashion shows and cultural showcases. The venue can accommodate up to 4,000 guests and features a dedicated stage, a 43-metre HD screen, premium lighting and sound systems, and fully integrated event infrastructure.

Located within a 15-minute radius of key Dubai hubs including JLT, Dubai Marina and The Palm Jumeirah, The Plaza is positioned to attract both regional and international audiences.

Under the partnership, 7 Management will apply its operational expertise and creative approach to event curation, drawing on its portfolio of venues across the region, including Seven Sisters, February 30, Antika, The Theater, Lucia’s, Limonata, Sayf, YUBI, Lady Bird and the recently launched 25 Jump Street.

Ahmed Bin Sulayem, executive chairman and chief executive officer of Dubai Multi Commodities Centre, said: “The Plaza is a defining element of Uptown Dubai. Spanning 21,000 square meters and able to accommodate up to 4,000 guests, it is purpose-built to host large-scale, open-air events, including global concerts, cultural showcases, major corporate and civic gatherings, reinforcing Uptown Dubai’s role as a fully integrated lifestyle and commercial district. Partnering with 7 Management brings proven operational expertise and creative depth to this vision. Together, we are creating a platform that not only elevates Uptown Dubai’s offering but also strengthens Dubai’s position as a global city for live experiences, cultural expression, and world-class events.”

Rabih Fakhreddine, founder and group CEO of 7 Management, said: “Operating the Plaza at Uptown Dubai represents an exciting new chapter for 7 Management. This destination has all the ingredients to become one of the region’s most iconic open-air venues, and we are proud to bring our creativity, operational expertise and passion for entertainment to its stage. Together with DMCC, we look forward to curating unforgettable experiences that elevate Dubai’s position as a global leader in culture and hospitality.

The Plaza adds to Uptown Dubai’s broader ecosystem of Grade A commercial offices, luxury residences and hospitality assets, including the SO/ Uptown Dubai Hotel and Residences. The appointment of 7 Management marks another step in DMCC’s strategy to develop integrated districts that enhance Dubai’s global appeal as a center for business, culture and live entertainment.