Dragon Rouge, the global independent insights, strategy and design agency has bolstered its London team with three senior hires across its strategy, creative and commercial departments. Bee Pahnke, Corinne Myers and Kevin Macey have joined the agency. Pahnke arrives at Dragon Rouge as head of voice from Rufus Leonard, where she spent seven years building verbal identity into strong brands and crafting compelling brand stories for brands such as British Gas, BBC, O2, Aviva and Unilever.

Ant Cox, executive director, Dragon Rouge London said that they are super excited to have Bee on board. Her appointment reflects the increasingly key role  for verbal identity in brand expression today Myers joins as corporate development director from Saffron Brand Consultants, where she spent 8 years working beside the late Wally Olins, and has extensive experience developing brand programmes for the likes of the V&A, Gulf Air, Johnson Matthey and Asda.

Cox also added that Corinne’s experience will help the agency  grow in service brand development, which now represents an equal share of our overall workload with FMCG brand development.  Macey joins from Don’t Panic Partners as design director and has experience in designing brand identities and experiences for many of the world’s biggest brands, such as Gulf Air, Bank of America, Cepsa and Nike, at agencies including Wieden+Kennedy and Bruce Mau Design in Toronto.

Dragon Rouge’s creative director, Becky King, said that they are  really chuffed to have Kevin in the team. He’s going to bring an added boost of energy to the studio, and with his breadth of experience  he’s going to strengthen the strong offer we already have. Dragon Rouge London’s office works with a client portfolio including Rio Tinto, Universal Music, Macmillan Cancer Support, Heineken and The Coca-Cola Company.