du, joined forces with 360VUZ, a UAE-based virtual reality and 360 degree live video startup pioneer – backed by Dubai Silicon Oasis Authority, to deliver experiences to users with the help of the latest technologies developed by 360VUZ.

This partnership will support user acquisition and regional growth to the 360VUZ mobile application. The company is reportedly leading in 360 videos with month on month, double digit growth in virtual reality mobile applications and 360 live streaming.

The ambition is to further grow the 360VUZ user base and library which already encompasses the biggest 360 live video library in the region with a catalogue of exclusive events, master classes, celebrity behind the scenes and other experiences.

On the collaboration, Khaled Zaatarah Founder and Chief Executive Officer of 360VUZ, commented: “We are proud to partner with du and are confident of the value du will bring to our expansion. This is just the beginning. We believe strong partnerships with the right idea and a strong team is what it takes to disrupt an industry and build an empire. As the region’s pioneer Virtual Reality Innovation Startup in the Middle East, we will always strive to have the right partnerships to provide our users the best experiences”.

Samer Giessah, Vice President of Innovation, remarked: “At du, we continue to push the boundaries of information and communications technologies and what we can deliver to our customers through significant partnerships, such as our new association with 360VUZ. Our focus is on technology and lifestyle innovations enabling us to create well developed models that meet consumer demand. This latest association will enable us to provide a unique and new value proposition that adds value for our customers.”

This partnership is in line with du Innovation, and the telco’s commitment to empower individual, enterprise and government customers through new innovations and partnerships.In line with this commitment du has a number of outreach models for partnerships – these include participation in entrepreneur and innovator events such as the Step Conference, GITEX Technology Week and Dubai Innovation Week, amongst others.