Online classes, meetings via video conferencing and family gatherings on social media platforms became the norm during the lockdown, and have brushed off on the new normal. With people unable to venture outside, several artists decided to entertain them via virtual concerts and annual events also went digital to cater to audiences.

With the pandemic subsiding in the Middle East, in-person exhibitions as well as tech expos are being organised, but hybrid ecosystems are also being created using contactless tech. Thanks to its ability to adapt quickly to the need for virtual and digitally assisted events, an Egyptian startup has attracted the attention of global firms.

The company Eventtus, has been acquired by US-based Bevy, thanks to its capabilities for organising online gatherings, followed by in-person exhibitions with tech for social distancing. For Bevy, the deal means more tools for comprehensive event management solutions, which include a mobile app for in-person conferencing.

As for the Egyptian firm, the investment from Bevy will boost innovation, since Eventtus will gain access to world'class services of the American titan's engineers. What started as an online ticketing service almost a decade back, has now risen to global acclaim as a platform for events of the future.

What sets the startup apart from its peers in the digital realm, is the practice of seamlessly stitching different events together, to enable swift flow of data. This creates a community of clients, employees and partners, which unlocks opportunities for businesses.

Events like the first post-pandemic art fest in Dubai and the upcoming Expo in the city, have marked the beginning of a future where affordable virtual solutions and traditional exhibitions go hand in hand. Eventtus provides a mobile app which lets its customers benefit from the best of both the pre-pandemic and post-lockdown worlds.

After the impact of online auctions, digital art shows and similar events, netizens may not be going back to the way things were before.