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Emirati collectors can step into online art exhibitions created by augmented reality
12 Jul, 2021 / 09:56 AM / OMNES Media LLC

Source: http://me.mashable.com

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People across the globe, who were used to experiencing art during visits to galleries, discovered digital auctions during lockdown, that were open to a wider audience. The spike in popularity of blockchains added another dimension to the rise of digital art, and the Emirates even became home to the world's first platform for selling Islamic art as NFTs.

Dubai has been showcasing the contribution of tech towards creativity in the past few months through robots that paint portraits and a 3D printed replica of Michelangelo's iconic sculpture David. The city which is also home to a digital theatre for captivating visitors with enhanced artworks, has now set the stage for exhibitions crafted using augmented reality for a virtual gallery.

Art collectors in the UAE or in any part of the world get to access these online events and place bids for paintings created by global artists. The creators of these pieces doesn't even have to showcase them in the country, and can reach out to more people than ever before.

Although established in the Emirates, the digital hub of creativity has been assembled by a British entrepreneur, and is currently featuring the work of an artist from the UK. Staying true to the settings and a digital era, it consists of X-ray images of human beings, cars and fashion accessories.

The augmented reality version has been rolled out for those making their way to digital shows via smartphones, while those using browsers or headsets get to dive into a virtual reality experience.

Alongside images created by digital artists, limited edition photographs and sculptures from emerging talent on a global scale will soon be in the spotlight at this gallery. Before this Dubai has already witnessed the launch of Infinity Des Lumieres, where the work of Van Gogh was amplified using lights for a futuristic experience.

Speaking of art, the city even hosted the first fest after the pandemic, where people could check out art in person.