Emirati filmmaker and cinematographer, Ahmed Abdulqader, has been hired by UAE-based hotel group Rotana to direct a global TV campaign to celebrate the company's 25th anniversary.

The TV campaign that will be rolled out this month has been onceptualized by advertising network Spirit and captures Rotana’s brand promise of Treasured Time while highlighting its brand values represented through The Rotana Life.

Abdulqader’s high-profile portfolio of clients includes international brands and advertising agencies as well as government and nonprofit organizations locally, regionally and internationally.

“2017 is a special year for Rotana as we complete 25 years of operations and mark a historic milestone in our growth journey. In many ways, the campaign is our way or sharing our happiness and excitement with our guests who are placed at the heart of our story,” said Amal Harb, corporate vice president – Marketing, Rotana Hotel Management.

The campaign will be aired on all leading global TV networks including CNN, MTV, TV5, France 24, Sky News Arabia and all MBC channels.