Ericsson has renamed its Broadcast and Media Services business to Red Bee Media. The Red Bee Media name and brand identity will apply to all of Ericsson’s Broadcast and Media Services businesses worldwide. As part of this change Red Bee Media is now an independent business fully owned by Ericsson with operations in Australia, Finland, France, Germany, the Netherlands, Spain, Sweden, the UK, United Arab Emirates, and the U.S.

Steve Nylund, CEO of Red Bee Media, says: “We looked at not only our vision and strategy for the future but also what we, as a business, now stand for. The Red Bee Media brand has a long and rich heritage in TV and media and is well recognised across the industry. Adopting this brand will enable us to strengthen our position as an independent and agile media services organisation. It will provide the basis for our business, our people and our clients to unify around a shared identity that represents our purpose, brand positioning and values.”

Red Bee Media is a provider of broadcast and media services. It is headquartered in the UK and employs around 2,500 broadcast and media specialists globally. Its services portfolio spans media management, playout, OTT, access services, content discovery and creative services and sports graphics and analysis solutions.