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Source: http://www.thedrum.com/
ESPN and Disney struck a deal with Electronic Arts (EA) and National Football League (NFL) to broadcast Madden NFL 18 club championship final.
ESPN2 will further broadcast an Ultimate League episodic series which will be available on demand on the ESPN App.
Todd Sitrin, SVP and general manager of the competitive gaming division at EA said: “Through this collaboration with ESPN and Disney XD, we’ll provide ongoing coverage for fans worldwide across a variety of ESPN and Disney platforms, but also digitally through our own Madden streaming and social channels.”
John Lasker, VP of ESPN digital media programming said: “We’re thrilled to continue and expand our relationship with EA and the NFL in not only showcasing to our audiences these world-class esports competitions for multiple years, but also using the myriad ESPN and Disney global platforms to tell the incredible stories of these competitors."
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