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Source: http://wersm.com
Just weeks after allowing GIFs to be uploaded directly on its platform, Facebook is now testing its own GIF maker on iOS.
The new feature was first spotted by Matt Navarra and shared on The Next Web, and later confirmed by Facebook.
The new GIF maker is accessible via Facebook’s Camera and appears as an option at the top of the screen. Once you finish shooting, you can then save in GIF format and post to your profile, add to your Facebook Story or even save it to your phone’s camera roll.
Everybody agrees that GIFs are a fast growing trend on all social media platforms. And Facebook is now working hard to catch up on platforms like Twitter or Tumblr where GIFs have been hugely popular. For many years, Facebook had stopped users from sharing GIFs and it was not until 2015 that the platform began supporting them via third-party links like Giphy. And it was only recently that direct uploads were finally permitted, after also allowing GIFs in comments.
Facebook always claimed that it held off on allowing GIFs because it would create a “chaotic” experience for users. However, many thought the company had chosen to focus on video instead, because it was easier to monetise. Today the company had to acknowledge the trend: almost 13 billion GIFs were sent on Messenger over the past 12 months.
The new GIF making feature is only available to a select few for the moment but Facebook confirmed the feature should roll out to more users soon.