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Facebook to Expand its Live Audio Features to Global Audience
13 Oct, 2021 / 10:43 AM / Reeny Joseph

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Facebook is now launching new features for the global users. The Live audio rooms feature which it had introduced in the US will now be expanded to a wider global audience. In addition to public figures and creators, Facebook is making the feature — a Clubhouse competitor— available to groups as well.

When the company initially launched it  Live Audio rooms could be created via Facebook’s iOS app; it’s now added the ability to create rooms in its Android app as well. People will now be able to listen to Live Audio Rooms on desktop, but still have to use a mobile app for creation. Within groups, admins can control who enters an audio room, with private and public options available.

The social media giant is also rolling out its Soundbites short-audio feature to more users in the US. Soundbites live in users’ News Feeds; users record a short piece of audio — an anecdote, a joke, a moment of inspiration — in a separate tool within Facebook. CEO Mark Zukerberg described Soundbites as similar to Instagram’s Reels but just for audio. Facebook says the product is still in early stages of development, but has had success among creators using it so far. It will be available to more users in the coming weeks.

Facebook got into the podcast arena over the summer, but listening to podcasts on Facebook is still limited to its US audience. The company said in a statement it has plans to expand its podcast offerings to more markets in the future, as part of a “long-term vision in offering a holistic experience that brings together new distribution opportunities, discovery, monetization and social connections for podcasts in one place.”

The company also says it has focused on moderation tools within its social audio experiences, including tools that “proactively and automatically identify harmful content,” and are adapting its processes to moderate audio content that violates Facebook’s community standards.