Facebook has launched a new market research app named ‘Viewpoints’ after the company  introduced an Android data collection app called Study which was  designed to monitor what and for how long users are accessing other software on the Google-owned operating system.

The new market research app will be used to improve the Facebook "family" of offerings including Instagram, WhatsApp, Portal, Oculus, and the core online social network, according to product manager Erez Naveh. The app could blunt criticism that Facebook keeps to itself profits made by taking advantage of data shared on the social network.

"We believe the best way to make products better is to get insights directly from people who use them," Naveh said in an online post.

Points can be accumulated to earn payments, which will be sent to people via PayPal . People who set up accounts in the Viewpoints app will be invited to take part in programs, the first a well-being survey intended to gather insights that can be used to curb negative effects of social media and enhance its benefits, according to Naveh.

Personal information such as name, age, gender, and country of residence will be gathered while setting up Viewpoints accounts, which are only open to people of 18 years of age or older.

Naveh has said that Facebook  won't sell the users’  information from this app to third parties’. He also added that Facebook  also won't publicly share anyone’s  Facebook Viewpoints activity on Facebook or on other accounts  linked without  permission. Viewpoints is only available to US Facebook members, but the social media giant plans to expand it to more countries next year.

Facebook’s research efforts now live on in Viewpoints and Study. With Viewpoints, Facebook isn’t peering into how you use third-party apps. Instead, it’s an app that will give you rewards for filling out surveys, testing new products, and more. According to Facebook, the first survey that’s available is the “Well-Being Survey,” and Tech Crunch says  that the survey will take about 15 minutes and earn you 1000 “points,” which apparently translates to $5 that will be paid to you over PayPal.