Eutelsat has appointed Gerry OSullivan as Executive Vice President, Global TV and Video. In his new role he will drive the product development strategy that ensures that Eutelsat continues to offer customers the most innovative video services across its global footprint.

Video, Eutelsats most longstanding activity, accounts for 65% of the Group’s business. Eutelsats neighbourhoods broadcast 6,700 TV channels, of which 1,200 are in HD, to more than one billion viewers around the globe. The company is a pioneer in Ultra HD broadcasting and is actively strengthening its digital content strategies in order to accompany pay-TV operators, broadcasters and entertainment companies as they expand their customer proposition.

Gerry is an international media executive with extensive experience of commercial, marketing, operational and technical strategies for leading broadcasters and system operators, including the BBC, BSkyB, Deutsche Telekom, Digicel, Fox Newsand ABC. His executive positions at BSkyB from 2000 to 2010 include Director of Strategic Product Management, responsible for innovations that include the launch of Sky+ HD and Video on Demand services. From 2011 to 2013 he was Senior Vice President Global TV and Entertainment at Deutsche Telekom to develop its global media business. Most recently, at Digicel Group, he devised strategies on cloud-based multi-screen consumer propositionsand steered the launch of IPTV across the Caribbean.

Michel Azibert, Eutelsats Chief Commercial and Development Officer, said: Were delighted to welcome Gerry to Eutelsat. His impressive combination of relevant experience will fuel our commitment to enhancing our customer value proposition and to pursuing the most innovative video roadmap in our industry.