Mashable: Google will enforce a "clear spam rate threshold" to prevent Gmail recipients from being overwhelmed with unwanted messages.

Email spam has been a persistent issue since the advent of email, and unfortunately, it has only intensified over time. Nevertheless, Google is determined to address this problem by implementing enhanced inbox protection measures.

In a recent blog post, Google unveiled new regulations for individuals or entities engaged in sending bulk emails.

Commencing from February 2024, individuals or entities intending to dispatch over 5,000 messages to Gmail addresses within a single day will be obligated to fulfill additional requirements.

Specifically, the sender will be required to authenticate the email, a measure that Google asserts will effectively close the loopholes that are commonly exploited by malicious actors seeking to jeopardize the security of email users.

Google aims to simplify the process of unsubscribing from unwanted emails by implementing a one-click unsubscribe option for bulk senders. These senders will be required to process unsubscription requests within two days. Google emphasizes that these requirements are based on open standards, ensuring that all email users will benefit once they are implemented.

Furthermore, Google will enforce a "clear spam rate threshold" to prevent Gmail recipients from being overwhelmed with unwanted messages. Currently, Google advises bulk senders to keep their spam output below 0.3 percent.

These requirements will be effective from February 2024, and Google will provide clear guidelines prior to the enforcement.

#Google has announced that it will implement stricter rules in #Gmail for bulk senders from February 2024 in an effort to reduce spam and other unwanted emails.

"We’re introducing new requirements for bulk senders those who send more than 5,000 messages to Gmail addresses in one… pic.twitter.com/xzXX7Yh19x

— IANS (@ians_india) October 4, 2023
Google is not alone in advocating for these changes. Yahoo is also collaborating with Google to establish these changes as the new industry standard. "Gmail's AI-powered defenses prevent over 99.9% of spam, phishing, and malware from reaching inboxes, blocking nearly 15 billion unwanted emails daily," Google affirms.