Grayling, a leading global integrated communications agency, announces its latest automotive client win, McLaren Automotive for the Middle East, Africa and Latin America region, adding it to an impressive lineup of global and regional accounts.

With over 30 years of experience in theregion, Grayling is set to play an important role in strengthening McLaren’sPR footprint in the region.

“Grayling is very excited to work with such an innovative and legendary British brand like McLaren Automotive. We will work closely with the McLaren team to provide strategic counsel and support the brand in achieving its communications objectives in the region,” said Jonathan Shillington, Managing Director, Middle East, Grayling.

McLaren Automotive is theBritish manufacturer of luxury, high-performance sports and super cars. McLaren has created some of the most iconic and exhilarating road cars the world has ever seen. And for the past 30 years, McLaren has pioneered the use of carbon fibre in vehicle production.

“Grayling has showcased an extensive understanding of not only the automotive industry but specifically in McLaren’s brand positioning and communication objectives. We are looking forward to working with such an experiencedand professionalglobal agency.”,commented Andreas Bareis, Managing Director of McLaren Automotive, Middle East, Africa and Latin America.