Grey Group has promoted Nadim Khoury to Chief Executive Officer – Grey Advertising MENA. He will report to Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, Middle East & Africa. The development comes at a time when Eric Hanna is leaving the organization to pursue other opportunities.

“We want to thank Eric for his hard work in the time spent at Grey and wish him success with all his future endeavors,” said Mr Singh, adding, “I would also like to welcome Nadim to his new role as CEO. He has proven to be a dynamic leader who has distinguished himself at Grey with his strategic thinking and exceptional business acumen. Over the years, he has played an instrumental role in raising the profile of Grey Group across the Middle East and I am confident he will take us to the next level. We look forward to this new exciting chapter under his leadership.”

Mr Khoury began his advertising career with Saatchi & Saatchi working on brands including MasterFoods, PepsiCo, Johnson & Johnson, Danone and Samsung among others. He moved to Grey in 1999 as Regional Account Director, managing GlaxoSmithKline and British American Tobacco for the Middle East region, before taking responsibility of the agency’s entire portfolio as Client Services Director in 2002. He has held several senior leadership positions within Grey, being promoted to Managing Director in 2008 and Group Managing Director in 2013.

Responsible for the agency’s operations and clients across the MENA region, Mr Khoury has been credited with growing the agency’s revenue base and has impacted the transformation of its services in line with market needs. Over the last few years, he has led new business pitches while managing forecasts and budget and overseeing the optimization of structures and processes.

In addition to his current responsibilities, he is the regional lead for P&G, overlooking and supporting the team across the Arabian Peninsula, Near East and North Africa.

“It is an incredible honor to lead the Grey office as the network embarks on its 100th year. I am committed to driving further growth in order to provide greater value to our clients, associates and stakeholders. I believe 2017 is shaping up to be a year of tremendous potential. I also wanted to thank Eric for his mentorship during the years we have worked together and want to wish him the best of luck for the future,” added Mr Khoury.