From your experience and point of view, how does a more diverse creative team create better work? What have been some examples of that in action?

For me, it’s a quite simple equation. If you hire same, you get same. I, hand on heart, believe that something like Superhumans/Yes I can! Could only come from a crew as diverse as 4Creative. John and Chris put their agency’s success down to the fact that they believe that diversity is the solution not a problem. Though, I do take issue with those who say my work is good for a girl. Fuck that.

How are the conversations around creativity, and specific work/projects, different with a more gender balanced team?

Less "Ok, Yar." More "F@$# it, let's do it"

What changes around inclusion should the entire industry embrace today?

The industry should get its head around the fact that diversity as a must. Not a nice to have. Think of it like the smoking ban. Get used to it.

With all of the issues women face in the creative sector, what keeps you in the industry?

On a good day, in a place that accepts me for who I am and what I can achieve... it’s the best job in the world.

Will greater diversity in the industry ultimately save/grow it?

Our influence is shrinking, we need to whine less and engage more. Diversity is the life blood of creativity and creativity will save the day.