Havas Media Group has hired  Dan Hagen as EVP, Managing Director, Global Head of Mx Development. Dan, who will report to Havas Media Group’s Global Chief Strategy Officer Greg James, will oversee the Development phase of Havas Media’s global operating system, Mx (Media Experience).

Launched in July, Mx transforms the traditional media plan and elevates it with human insight. The operating system has played a key role in winning global pitches for Havas Media Group including PUMA, TripAdvisor, and, most recently, Hyundai and Kia.

“This is a role that requires Dan’s smart background in both digital and traditional media, and his deep understanding of meaningful media experiences,” James said. “The Mx process allows us to put a firm focus back on the best practices needed to provide great media and align brand and performance media skills into our core product.”

Dan rejoins Havas Media Group from iProspect, where he most recently served as Global Chief Strategy Officer. His extensive career spans a multitude of sectors and disciplines in both the UK and the United States. His work for clients such as The National Lottery, British Gas, and Diageo has been honored with multiple awards and he has won Agency of the Year with both Carat and CIA Media Network.

Dan will be based in London and will work closely with newly appointed heads of Mx Development in every major Havas Media Group market. He is a regular at the judging tables of Media Week, Campaign, DMA and was a member of the awarding jury for the Media category at Cannes in 2017.

“Havas Media presents an incredibly exciting opportunity for me to apply my broad media knowledge at a global scale,” Dan said.