According to an eMarketer report; adults in the UK spend nearly an hour per day in 2017 viewing digital video. “By next year,” the research suggested, adults will consume around “10.1% of daily media time, and almost 20.0% of daily time spent with digital activities to watching digital video.”

These shocking numbers make you pause and rewind for a double-take.

Its clear that Video is reaching online people more than written content. And B2B marketers must heed the trends, because those people absolutely include corporate decision-makers.

According to a Cisco report 2/3 senior executives will choose video content over text if both were available for the same topic, 76% of executives watch business videos at least once per week, including 40% daily. 

In other words, any go-forward B2B marketing strategy that doesn’t include a focus on video content is set to lose traction and stray off course. Luckily, our new roadmap will ensure your organisation is on track and ready for what lies ahead.

How to Stand Out with B2B Video in 2018 is LinkedIn’s comprehensive guide to breaking through the digital static with effective B2B video marketing. Loaded with stats, examples, and data-backed best practices, this eBook provides everything you need to create and promote effective video content, even if this frontier is unfamiliar territory.

• Among the topics you will find covered within:
• Qualities commonly present in top-performing B2B video campaigns
• Metrics you should track to accurately gauge the business impact of your videos
• Tools and equipment needed to produce professional-quality video content
• Types of B2B video to fit any objective and budget
• Examples of successful B2B video marketing in action
• Ideas and suggestions to kickstart your brainstorming
• Tips for promoting your B2B video on LinkedIn

Sponsored Video will soon be rolled out for brands on LinkedIn, and figures to be a game-changer for marketing on the platform. Make sure you’re prepared to take full advantage by downloading How to Stand Out with B2B Video in 2018.