Entrepreneur Network partner Michelle Held breaks down how to use social media as a public relations tool and connect with a local audience.

 
Start by identifying what makes your particular business or location desirable. Do you solve a problem that no one else can? Are you a more convenient or appealing option? What makes you stand out from the crowd?

Then, learn to draw local customers in by promoting events in your area, especially by using pictures and video. That way, your audience will be able to see the visual evidence of everything you have to offer.

Click play to learn why this is important and more about how to use your social media.