Huawei Arabia has launched an interactive Facebook post to engage with its audience for the launch of the NOVA Plus smartphone. Memac Ogilvy, who spearheads digital strategy for Huawei, partnered with Newsfeed SmartApps patent pending technology to launch this engagement.

The interactive Facebook post is a full-fledged game where users must ‘collect’ 4k video, two-day battery and 16-megapixel camera’s in the game to transform the smartphone into a Huawei NOVA Plus for a chance to win the phone itself. Users play a game in the Facebook News Feed while learning about the phone’s key features.

Sophia Zha, Regional Digital Marketing Manager for Huawei said, “The Huawei NOVA Plus launched in the region targeting millennials. With this in mind, we decided to revolutionize the way consumer tech brands sell their features. Instead of sharing literal posts about how valuable the features of the Huawei NOVA Plus are, we launched an interactive app right in the News Feed to engage millennials on Facebook in a way that resonates with them – through gaming!”

Shyaire Ganglani, Account Manager, Memac Ogilvy & Mather added, “When clients come to us with an objective, we try of think of creative solutions because we consider ourselves consultants. Given Facebook is so popular in the region, we used Newsfeed SmartApps to create a game that tackled a brief which mandated us to educate the audience on a device’s features. Gone are the days when social media was all about a post or cover photo. The industry has evolved with technology and its time we do the same with our thinking.”

The News Feed app went live in mid-November and has already garnered some great numbers. Thousands of users have played the game and discovered features of the NOVA Plus phone.

On the launch of this activation, Adhvith Dhuddu, CEO of Newsfeed SmartApps added, “Working with the Ogilvy team was a fantastic experience. Newsfeed SmartApp technology allows social, digital and creative agencies to push the boundaries and explore innovative ways of using interactive posts. Ogilvy’s approach was remarkable and they leveraged the technology to do something cool. We hope the fans enjoy this unique experience in their News Feed!”

Newsfeed SmartApps has collaborated with numerous agencies in the region and over the last 10-12 months has helped launch interactive posts for brands like SanDisk, Dettol, Emirates NBD, RAK Bank, Applebee’s, MAF’s City Centre, Dubai Airports, and many others.