UAE agency Hug Digital has won the brief to launch the Commercial Bank of Dubai’s new digital-only banking brand CBD Now.

Aimed at millennials and smartphone users, the new banking service is built on a backbone of smart notifications, mobile tools and  rewards and offers around gaming, tech, food, music & sport.

“Winning this challenging digital-centric business represents the future mindset of marketeers,”stated Tim Baker, CEO of Hug Digital.

 “Our talented team at hug digital, were able to demonstrate tangibly, that digital needs to be at the core of all communication. With consumers demanding ‘Digital-First’, brands need agencies that think, behave and monitor the impact of communication on digital actions.”

He added: “Hug Digital will provide fully immersive and comprehensive 360-degree solutions to launch the new service to UAE residents. Digital will be at the heart of the approach and the focus will be on driving customer acquisition to this unique banking mobile app.”

Haysam Fahmy, head of Digital Marketing and Performance at CBD, said: “Hug Digital’s team have worked tirelessly to launch CBD Now, a revolutionary digital only bank; the first in UAE.

“Their mix of creativity, technical capability and unique take on digital performance media, have made them the perfect partner for our exciting challenger brand.”