Hulu’s new marketing effort for its new package of live, linear networks -- Hulu with Live TV -- will focus on football.

The national campaign features ESPN College GameDay football analyst Kirk Herbstreit in four national TV spots -- one 30-second spot and three 15-second spots. The promo push will air from October 21 through January on ESPN and ABC during college football games, as well as other digital platforms.

The Hulu with Live TV service includes many TV stations airing sports, as well as CBS Sports Network, Fox Sports, several ESPN networks and other channels.

A 30-second spot has Herbstreit watching and/or recording football while walking through a stadium, getting a massage, at a restaurant, or running a stadium player vehicle.

Herbstreit touts that Hulu with Live TV allows subscribers to record games from anywhere via one’s mobile phone “plus the big games in one easy-to-find place.”

In September, Hulu with Live TV, started a national campaign promoting its broad-based entertainment networks. “For The Audience” features actress Anna Kendrick in four national TV spots, which will run through December.

Launched earlier this year, Hulu with Live TV has more than 50 channels, including local TV channels, and costs $39.99 a month. To date, it has signed up a total of 201 networks/stations. Hulu is co-owned by NBCUniversal, 21st Century Fox, Walt Disney and Time Warner.