IAS Media has appointed Dana Ksaybi as vice-president – digital division. Ksaybi joins IAS Media from Thomson Reuters where she was digital marketing specialist providing digital solutions across Zawya & Reuters.

Ali Asgar Mir, founder & MD of IAS Media, says in a press statement: “Established 25 years ago in the region, IAS Media continue to enjoy strong relationships with some of the World’s foremost publishers. Having Dana on board will greatly strengthen our ability to connect the region’s leading marketers and their agencies with these publishers.”

 
As the digital advertising business continues to grow, Ksaybi will work closely with senior vice-president Binu Matthew as IAS Media expands its client base and strengthens its offerings for publishers Reuters, Washington Post, Handelsblatt and Nikkei Business.

“The digital advertising market grows more complex and technical every day and in strengthening our team to deal with these challenges, we are delighted to welcome Dana to IAS Media team, Dana will be an asset in interpreting and implementing digital solutions for our clients,” says Matthew.