iflix, an SVOD service for emerging markets, has launched its service in eight territories across the Middle East and North Africa (MENA) region. Consumers in Saudi Arabia, Jordan, Iraq, Kuwait, Bahrain, Lebanon, Egypt and Sudan can now sign up for a 30-day free trial, giving them unlimited access to thousands of TV shows and movies on every device they own, with no credit card required.

The announcement follows just one month after the company’s launch in Myanmar, its tenth market in Asia.

With its MENA launch, iflix has established itself as the only international SVoD service with full-scale localised operations in each of its territories. The company has a total of 700 staff across 24 offices worldwide, including new regional headquarters for MENA based in Dubai, UAE.

WATCH Mark Britt speaking at the announcement of iflix's partnership with Zain Group in February.

iflix Group Co-founder and CEO, Mark Britt, said: “MENA is one of the fastest growing and most exciting online markets in the world with data savvy consumers who share a passion for entertainment. We are thrilled to make iflix's world class service, premier digital experience and the most comprehensive selection of content available to them, as part of our mission to redefine entertainment in emerging markets.”

Now available in 18 markets across Asia and MENA, iflix offers consumers, a library of top Hollywood, Asian regional, and local TV shows and movies including original productions, first run exclusives and award-winning programs, each subscription allows users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever.