In an attempt to compete with rivalWhatsapp, Indian instant messaging platform Hike Messenger is continuously stepping up its game via its hyper local strategy.

Having ventured into entertainment, Hike has now rolled out personalized sticker packs for around 500 colleges across India.

Hike aims to reach around 1000 colleges by 2018 with its Sticker Team having curated and designed sticker packs to give users - also known as 'Hikers' - a way to express college culture in their conversations with peers and in their groups. For example, instead of typing ‘Let’s meet in the auditorium’ or during college fests cheer for ‘their college', a user can just say it with the a custom college sticker.

Hike Messenger's spokesperson, said: “College life is a very special and memorable time for the youth. They make multiple friends across many groups. I am really excited about our hyper local strategy with colleges. Stickers are a hugely popular means of expression by the youth."

"And these special stickers will make the experience so much more personal for our Hikers. We plan to introduce sticker packs for several thousand colleges across India before the end of the year and our teams are working round the clock to make this happen”.

Hike has already been ahead of Whatsapp through integrating wallet payments to push Digital India initiative.