Advertising technology specialist InSkin Media seeks to revolutionise display advertising and establish a Rich Media powerhouse in the MENA region

Dubai, UAE. 30 October, 2016. InSkin Media, an advertising technology business that develops high-impact brand advertising formats, is focused on GCC expansion following the opening of its first office in the region in Dubai.

The company, which has offices in London, Hamburg, Sydney, Singapore and Hong Kong and employs more than 100 staff globally, specialises in creating high impact Rich Media HTML5 formats for online branding.

Using its pioneering PageSkin model, InSkin Media creates non-intrusive branding for use on Desktop and Mobile, bringing new technology to advertisers and publishers operating in the Middle East.

Heading up the Dubai office is Head of Sales MENA, Toby Daniell, who believes the early adoption of Smartphones in the region represents a massive opportunity for advertisers and publishers alike.

Daniell said: “Dubai was a natural next step for InSkin Media’s expansion, as it’s truly one of the global hubs of media. The ease of doing business in the emirate, the concentration of expertise and its geographical location mean that it’s the perfect place for us to open our doors.

“Dubai offers us not only an opportunity in the UAE but also the wider GCC, and as our business is all about scaling Rich Media, the more markets we can access for our advertisers, the more attractive our proposition becomes.

“We are looking forward to working with great publishers and delivering fantastic branding campaigns for advertisers. Our goal is to establish a Rich Media powerhouse in the GCC and beyond, synonymous with high quality market-leading creative,” commented Daniell.

Globally, InSkin Media has delivered successful campaigns for more than 850 blue-chip brand clients since its launch in 2009.

About InSkin Media

InSkin Media is an advertising technology business, which develops high-impact, non-intrusive brand advertising formats. It specialises in rich-media HTML5 display advertising for desktop and mobile devices.

Partnering with more than 160 publishers and working across some 960 top websites globally, InSkin Media has delivered successful campaigns for more than 850 blue-chip brand clients. The company’s success has been recognised by multiple, high-growth awards, notably The Sunday Times Tech Track 100, Media Momentum Awards and the Deloitte Technology Fast 500.

Since its foundation in the UK in 2009, InSkin Media has grown from a start-up to a profitable, international business, employing some 100 people across its offices in London, Hamburg, Singapore, Hong Kong and Sydney.

InSkin Media opened its first office in the Middle East in 2016. Based in Dubai, the company is well placed to support its growing number of clients in the advertising and publishing industries across the Middle East and North Africa region.