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Instagram Plans to Shut Down its Messaging Service Treads by End of 2021
19 Nov, 2021 / 02:44 pm / Reeny Joseph

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Instagram’s standalone messaging service Threads will cease to exist by the end of 2021, Meta has confirmed to TechCrunch. The app will display a notice prompting users to return to Instagram starting November 23rd.

Threads was a similar idea to Facebook Messenger — it allowed users to send and receive Instagram DMs in a dedicated messaging interface outside of the main app. It had a collection of quirky features, including automatic statuses that the app could set for you based on what your phone was doing. All of those tools will be available in Instagram itself by the time Threads shuts down, the company said in a statement to TechCrunch.

 The discontinuation of Threads was first reported by software developer Alessandro Paluzzi and he also shared a screenshot, which confirmed that the social media giant will be displaying a notice too for users. While Instagram hasn’t revealed the exact reason behind shutting Threads, the company’s spokesperson did say that the platform is now focusing on improving the experience of Instagram users.

Messenger and Instagram now both support cross-platform messaging, and the company has said it intends to incorporate WhatsApp as well. Threads — an app solely connected to Instagram — may make less sense the more the lines blur between Instagram, Messenger, and WhatsApp. The app had just over 2000,000 users as of last year, which is a tiny percentage of Instagram’s billion-plus user base. Meta tried a number of things last year — it redesigned the app entirely and expanded its use cases from just the close friends list to all users — but it seems they weren’t enough to save it.

Besides, Instagram just recently rolled out a new feature for users. With this, users can now delete a single image from a photo carousel that they post on the platform. The addition of this feature was announced by the Head of Instagram, Adam Mosseri, via a video.

Previously, Instagram only offered the option to delete the full post, instead of just a single photo from the album. The feature is currently only available for iOS users, but the company is expected to roll out for more users.