You must have heard and read a lot about Cryptocurrency. Actually it’s not a very popular word for everyone. So cryptocurrencies are basically not regulated by governments and are forms of digital currencies. They are mostly regulated by algorithms and encryptions. But you must be familiar with digital currencies like  Bitcoin, Ethereum, and Litecoin . These became quite popular in a fast manner and since it ‘s not regulated by governments lot of scams are also involved in its transaction.

The scams associated with it is mainly in the field of advertisements and due to this many companies have banned its use.  Despite the popularity and growth of this advertising medium, some audiences remain immune to conventional marketing tactics. Cryptocurrency audiences, in particular, have become known for their aversion to traditional advertising. According to recent Statista figures, there are approximately 40 million unique block chain wallet users worldwide, a 25% increase since the end of 2018. These wallets, which enable the use of cryptocurrency, serve individual users within the ecosystem.

The advantages of using digital currency is that the  marketers can implement better-performing ad campaigns. The transactions of cryptocurrency relies on a decentralized framework.

On the other hand  poor security is often the most commonly voiced criticism, and for a good reason. In 2018 alone, a record $865 million was stolen from six exchanges as a result of hacks. Most of the social media platforms have already banned its usage. Facebook , Google, Twitter all have banned crypto –related ads.

Another option is to buy ad spaces from individual websites. Cryptocurrency businesses should research specific websites with traffic that falls within their target consumers. With a number of social media companies  putting restrictions on cryptocurrency related advertisements , companies can opt for search engine optimization.

The advertisers who are looking for ad buying through crypto currency will look for credibility and reliability as the main factors. A better technology understanding and value for the money will be the main thing advertisers look for.

So buying ads in digital currency can have both pros and cons. The advantage is that this can take your marketing campaign to a new level and technology will dominate traditional methods. At the same time its usage can have a negative impact as it’s not government regulated and obviously risk factors are high.