ITP Live, the leading full-service influencer marketing and digital talent agency in the MENA region signed a new deal with Snap Inc. to bring to audiences locally relevant content from some of the region’s top creators via Snapchat’s Discover section.

Through the collaboration, Snap will offer more than 200 editorially selected Show episodes from ITP Live, including those from influential creators in Saudi Arabia and the UAE.

Ahmad Bashour, Managing Director at ITP Media Group, said: “Snapchat’s Discover is an ideal place for us to feature, trending, and entertaining shows on mobile, where we have experienced both a large and a highly-engaged audience on the platform in the region, and particularly in Saudi Arabia. Because of the success of our shows Perfection 101, Expensive Tastes and Mazaj Challenges, we are delighted to extend our expertise to influential creators who we have been working closely with, and help them tap into a wider, engaged audience.”

Snapchat currently has a monthly addressable reach of 75 million unique Snapchatters in the MENA region, and it continues to grow substantially. In Saudi Arabia alone more people watch Snapchat Discover every day than any of the top ten TV channels, both before and during COVID-19.

Sara Abu Zahra, Media Partnerships and Programming Head in MENA at Snap Inc., said: “We are thrilled to be expanding our partnership with ITP Media Group to bring an array of Shows from many of the region’s top creators to our Snapchat community. Discover is now a go-to source for premium video content. As such, we want Discover to make a positive impact on our community through the content we feature, and we have leaned into Shows and publisher content that reflects the diverse makeup of our community and their interests.”