Jellyfish, the digital partner to many international top brands is scaling new global heights with  investment from French group Fimalac, which is owned by Marc Ladreit de Lacharrière.

The deal will see data-driven specialist Tradelab (part of Fimalac Group), a leading programmatic buyer in Europe and a web analytics and optimisation expert, integrated into Jellyfish. Comprising 300 global experts, Tradelab boasts 120 specialists dedicated to technology, innovation and development alone and is a Google Marketing Partner.

The collaboration which takes Jellyfish and Tradelab to a new level of international business is going to see many creations for different brands. In addition to Jellyfish’s integrated offering, which blends data, creative and media buying, Tradelab’s cutting-edge technologies will enhance the company’s value proposition across Google’s platforms, unleashing their full potential for brands across the world.

The expansion will give Jellyfish a presence in new markets including France, Germany, Italy and Brazil, bringing the total number of offices to 30. The company plans expansion in Australia, South East Asia, Latin America and Africa to ensue its digital presence across the globe and to make it as a digital choice for all brands. Jellyfish will continue to be led by co-founder and CEO Rob Pierre, CFO Chris Lee and its global leadership team. Yohann Dupasquier, CEO and founder of Tradelab will join the Jellyfish board.

Marc Ladreit de Lacharrière says : “Fimalac’s build up strategy has proven highly successful in creating global leaders in financial ratings, digital media and production fields. Today I am very proud to help Jellyfish and Tradelab join forces to build a new global leader with a unique set of expertise and talents, helping brands navigate technology and data.”

Rob Pierre, CEO of Jellyfish comments: “Today’s brands need digital partners who are able to offer capabilities that go beyond the traditional agency model. Building a digital business that is fit for the 21st century means adding technology, consultancy and training to agency services, and on top of this, delivering them at scale.

Pierre added: “The synergies we felt with Tradelab and the shared goal of building a world-leading digital offering, made this an ideal fit for our business. The investment and subsequent expansion will enable us to continue building our global footprint as we bring the Jellyfish brand to all four corners of the world. As we head towards 15 years in business, this deal marks the beginning of an exciting new phase in the Jellyfish story. As one chapter ends, another begins and I for one can’t wait to get started.”

Yohann Dupasquier, CEO of Tradelab adds: “Data is everywhere and users rightfully want more control over the relationships they have with brands. We’re thrilled to scale our technology and data-by-design approach with Jellyfish. It is essential for us to help brands through this revolution and take a scientific approach to making them relevant everywhere in the world.”