Saudi Arabia’s Public Investment Fund (PIF) has announced the signing of a non-binding memorandum of understanding (MoU) with AMC Entertainment Holdings, the world’s largest provider and operator of movie theatres.

 In line with the fund’s mandate to help unlock promising new sectors within the kingdom, PIF and AMC Entertainment will explore theatrical exhibition and related investment and partnership opportunities in Saudi Arabia, a Saudi Press Agency statement said.
 
The agreement builds on the announcement of the General Commission for Audiovisual Media’s (GCAM) decision to grant domestic licenses to cinema providers, and directly supports the Vision 2030 objective of growing household spending on entertainment from 2.9% to 6% of GDP.
 
A spokesperson from PIF said: “PIF sees huge potential in the kingdom’s entertainment sector. We look forward to working with AMC Entertainment Holdings to explore opportunities in developing an industry that is expected to be around $1 billion in size.
 
“This announcement is an historic moment for the theatrical exhibition industry and a tremendous opportunity to connect AMC’s movie products with the Kingdom of Saudi Arabia’s more than 30 million citizens, many of whom we know are movie fans based on their regular visits to cinemas in neighbouring countries,” said AMC CEO and President Adam Aron.
 
“The Kingdom of Saudi Arabia represents a lucrative business opportunity for AMC Entertainment, and no one does the cinema experience on a global scale better than AMC. As such we believe AMC is in a unique position to put the industry’s best foot forward in expanding the magic of the movies to an important country that is in the process of opening up entertainment opportunities for its citizens.”